In recent years, pharmaceutical companies have become increasingly unprofessional, and a large number of pharmaceutical companies have appeared in the market for tea beverages, functional foods, baby products, and beauty skin care products. I do not know it is well-known by the Weixi and other well-known foreign drug brand cosmetics market stimulation, or really recognize that Chinese medicine skin care products have a huge market potential, a drug store in the pharmaceutical industry heat more hot burning: Tong Ren Tang "whitening moisturizing facial film â€, Connba “Extracting Fu Li†maternal skin repair series, three fine plant hair dye series, washing Kunming Shenghuo Pharmaceutical “12 flavors†series of Chinese medicine skin care products, Guangzhou Jing Xiu Tang Pharmaceutical “Millions of Flowers Beauty†series Products, PiZi Pien Tsai "PZH Pien Tsai"......
What kind of business opportunities are behind the drug-cosmetic fever? How can a pharmaceutical company get hold of it?
What kind of business opportunities are behind "Drug and Make-up"?
Obviously, the average annual growth rate of 20% in the Chinese cosmeceuticals market and the apparently higher profit margin than ordinary drugs are the “behind-the-scenes hand†of drugstores. Taking a look at the huge market of more than RMB140 billion in Chinese cosmetics, international brands accounted for 30% of the total sales volume, 60% sales volume, 90% sales, and local brands were in absolute inferiority. How to compete with foreign brands? Where is the breakthrough point of China's local cosmetics brand?
In the daily chemical and beverage industry, where local brands have lost ground, three brands have grown up in the cracks of foreign brands: Wang Laoji in the beverage industry, Herborist in the field of skin care, and Overlord in the industry. These three brands have made remarkable achievements in their respective fields: China's herbal tea Wanglaoji sold more than 10 billion yuan in 2008 to achieve the first national canned beverage; Herborist is listed on the French market, conquering the picky with the concept of “natural, balanced†herbal medicine. The Frenchman; while the Overlord was the first Chinese company to be listed in Hong Kong as a Chinese company.
These three brands are all located in the most fiercely competitive areas, but they are able to stand out, clamour for foreign giants, change the rules of the game and the market structure. One of their common points is to use traditional Chinese medicine as a product label to promote the Chinese medicine culture. Cosmeceuticals are not equal to "Chinese medicines and cosmetics", but Chinese medicines and cosmetics must use "Chinese medicine" as their connotation. Chinese medicines and cosmetics may be the last trump card that local companies can make in the cosmetics market! Is the strategic fulcrum and path of the real rise of Chinese cosmetics brands!
In the competition with foreign brands, local cosmetics are mainly lost in the brand and image, and the difference between cosmeceuticals and ordinary cosmetics is that "efficacy" has become an important factor in brand growth. This is the opportunity for Chinese pharmaceutical companies! Chinese pharmaceutical companies have natural credibility in the R&D and production of Chinese medicines and in consumer acceptance. Why do foreign brands do not want to sell traditional Chinese medicine concepts, but they know that Chinese consumers can hardly believe the traditional Chinese medicine that they sell, so they have to use the concept of “herbalâ€.
The Chinese economy has risen in the world. Under this background, the Chinese element is the world element and the Chinese market is the international market. It is entirely possible for Chinese drugstores to grow into world-class brands in China and even in the global cosmetics market. China's cosmetics market calls for Chinese drugstore “Wang Lao Jiâ€!
What are the essences of marketing medicines and cosmetics that do not relax? Do you add medicine to cosmetics or make medicine like cosmetics? Drug marketing? Is it still the way to apply cosmetics? How can you handle it?
1. Grasp the nature of the marketing nature of cosmeceuticals The nature of cosmeceutical marketing is determined by the special nature of the needs of cosmeceutical consumers. The needs of drugstore consumers are specific and their goals are clear. This is called heavy demand. Customers are more demanding in terms of improving their appearance, and are demanding. At the same time, they do not lose the sensibility of ordinary cosmetics.
Therefore, the essence of drug and cosmetic marketing is to grasp one's physiology and one's grasp of one's hand; to grasp one's own rationality and one's sensibility. With both hands, both hands must be hard to achieve a high degree of integration of brand functions and brand functions. Daily-use companies do drug makeup, to strengthen the "drug" taste, to sell functions; pharmaceutical companies, on the contrary, make products more like cosmetics, sell feelings, sell beautiful, sell fashion. The drug and makeup of daily chemical companies should highlight their functions and pursue professional credence. Drug companies' pharmaceuticals must demonstrate affinity and pursue happiness and fashion. In terms of product connotation, the taste of medicine must be sufficient. In terms of product image and dissemination, fashion must be sufficient.
Pharmacist pioneer Vichy, always working hard at the pharmacy, but the elegant product and product image as much as any of the high-end brands. China's drug brands, including Tong Ren Tang, do not do well in product content and image. They say that cosmeceuticals are not cosmeceuticals, and that ordinary cosmetics are not ordinary cosmetics. There is not much differentiation, and the sense of value is not enough. There is no beauty. "The question" consumers really need.
2. “Chinese Medicine†is the foundation for the establishment of Chinese medicines and make-up “Chinese medicine†is the foundation of Chinese medicine and makeup, and is a weapon to fight against “outside enemiesâ€. Local drug companies must use the concept of "herbal herbs" as a magic weapon against foreign brands. The Herborist Collection created by Shanghai Jahwa is China's first set of modern herbal high-end personal care products with complete meaning. She takes "beauty must be rooted from the root, and can only be beautifully completed" as the brand concept and practices the pursuit of "natural and balanced" beauty in Chinese culture, becoming one of the most successful brands of local drugstores. Born in 1999, "Suitable Materia Medica" adheres to the "Materia Medica Nourishing Skin" brand philosophy and believes that "Bencao's is safe, the nation's is reliable," and has achieved remarkable results.
However, many companies are skeptical and doubtful about the marketing power contained in the “herbal†and “herbal†and are very unconfident. On the contrary, foreign brands have always adhered to two “basic principles†after entering China: they persisted in spreading the “cosmetics†concept to consumers and insisted on taking the sales channels of pharmacy terminals. The achievements of local brands in the application of "Chinese medicine", foreign brands have studied earnestly and copied quickly. After the rise of Overlord shampoo, a variety of shampoo brands under Procter & Gamble and Unilever launched the Hanfang series specifically for local herbal shampoos. Unilever has opened an entire floor of the R&D center in Shanghai to conduct research on Chinese herbal medicine standardization.
Bigger: There is no casual, successful pharmaceutical company how to seize the drug business opportunities? To discover opportunities, we must also be good at grasping opportunities and positioning. We dare to insist that Chinese cosmeceutical brands have not yet achieved overall success and stand up. Strategically, they don’t concentrate and invest less to do it. Many local companies have entered the cosmeceutical market and appear to be bustling, more like speculation, lack of strategic planning and positioning, and lack of necessary strategic resource allocation and necessary insistence.
Take Tongrentang, a relatively well-established example, for example, whose cosmetic revenue accounted for too little of the group's share, which led the group company to disregard it and to invest insufficiently in the market to allow it to “freedom†its development. Even if the “Tong Ren Tang†brand shines brightly, it still has a limited amount of coverage. Tong Ren Tang has been testing cosmetics for 5 years, but the sales channel has gradually shifted from pharmacies to shopping malls and supermarkets. This is directly related to the lack of strategy of TRT and insufficient input.
To do it is necessary to invest, do it to do the best!
Markets in various fields today have not been successful at random. Professional focus is not necessarily a success. With two hearts and minds, hesitating is doomed to fail. Because you don’t focus, there’s always the opponent’s focus, and things are separated from the start. The biggest opponent of the Chinese drug and cosmetic brand is precisely a foreign-funded big brand who specializes in focusing on the drug and makeup market.
According to statistics, Weixin and other well-known foreign drug makeup brands in the pharmacy of a counter can be up to 300,000 yuan per month, while the local brand's data is only two or three thousand dollars. L'Oréal Group will also bring its other “cosmetic†brand “Lianfuquan†to the Chinese market with its counter located next to Vichy. The brothers will work side by side to expand the market advantage.
Similarly, Ya Fei from France also entered China in January 2003, taking almost the same track as Vichy and La Roche-Posay. It is no wonder that the development of local drugstore brands has encountered obstacles.
There is a need to establish a brand in the end to solve the problem? The Roche-Posay is more suitable for sensitive skin, and the FERZEA of Shiseido is aimed at the problem of dry skin. What did Pitt Tsai solve? We have seen that Fujian Pien Tze Huang has a series of products such as Whitening Moisturizer, Nourishing Water, Cleanser, Body Lotion, Children's Nutrient Cream, Shampoo, etc. Tongrentang's cosmeceutical products include whitening, hydrating, anti-wrinkle, acne and other series. The product line is not much different from other daily chemical companies. It is full of mediocrity across the board and eventually lost all.
Local drugstore brands do not pay attention to the focus and see the big brands today, thinking that this is what people do yesterday, what big brands do and what they do. As a result, resources are dispersed, consumers' attention is dispersed, and there is no representative brand. The concept of unique features and products into the hearts of consumers become a necessity for consumers.
There is no star product in the market to highlight the positioning, then this product and brand in the market is dispensable, it is impossible to establish a firm foothold in the market. The first step to success must be to solve the problems of products and brands. Industry specializing in surgery. Pharmaceutical companies involved in drugstore must choose a relatively narrow range of areas that best match existing resources. Yunnan Baiyao is a national secret formula. Its efficacy is most famous for its “bleeding and anti-inflammationâ€. Therefore, when Yunnan Baiyao develops into the field of toothpaste, it mainly plays the role of “bleedingâ€.
There are no specific standards for taking the initiative to make standard Chinese drug and makeup, and companies have no strength in marketing to make it appear. Now, local drugstores are born with ordinary cosmetic cosmetics batch numbers and cannot promote strong effects.
On the one hand, it is a genuine drug and makeup that has been rigorously certified by Europe and the United States, and on the other is an “illegal†local drug store that has no standard and is sealed. We do not establish standards. Do we have to wait until the European and American countries come up with "herbal" drug and drug standards, in turn restricting the use of traditional Chinese medicines?
Chinese drugstores need real market pioneers, who need to take on big jobs, do business, and become the boss's business.
Standards are the commanding heights of competition. Local drugstore companies, especially well-known pharmaceutical companies, must set an example on the market, formulate honesty, and promise to speak on the other hand. On the other hand, they should take the lead in the industry, actively lead the work of standardization and promotion, and work with industry executives. The department took the initiative to establish standards and end "illegal operations."
The market has always been the first product, followed by the standard. If a good company wants to enjoy it, I am afraid that the final result will only lose business opportunities.
Recently, the overlord shampoo was accused of containing dioxane, a carcinogenic ingredient. In fact, it is commonly found in many shampoos at home and abroad. However, there is no standard for content in the industry. Now, dioxane has become a nightmare for overlord. Therefore, leading companies in the industry and category must attach importance to standards and take the initiative as the ultimate leader.
Brand extension is not lazy In marketing activities, changing perceptions is the hardest. Pharmaceutical companies entering the drug and cosmetics market are entering a brand new market. They are not equal to pushing one new OTC product. Therefore, they must accurately grasp the DNA of the brand and appropriately extend the brand.
Brand DNA is the brand's intrinsic growth code, and it is the fundamental source of a brand's successful creation and continuous growth. At the same time, this gene must be the consensus of society, especially consumers, not counting itself.
"Tong Ren Tang" DNA is "real material, said to do", there are Tong Ren Tang's ancient training "is complicated, will not dare to save manpower; quality is expensive, will not dare to reduce material" as the evidence, the DNA depth of Tong Ren Tang Both breadth and breadth, with "Tong Ren Tang" derived drug makeup is harmonious.
The “best acne cream†is the DNA of the “Ma Ying Long†brand, but this company directly launched “Ma Ying Long Babao Eye Cream†with “Ma Ying Long†brand. Although the physical distance between the "two eyes" is still far, the association in the minds of consumers is really bad. This kind of practice is that companies ignore the laws of brand DNA and brand extension, and are serious “lazy†behaviors in corporate development strategy. The best result is that "Ma Ying Long Babao Eye Cream" is done, and "Ma Ying Long Hemorrhoid Cream" has died.
Innovation and dissemination of borderless drug makeup, in terms of consumers' sensibility, is a fashion FMCG. Therefore, whether cosmeceuticals are produced by daily chemical companies or produced by pharmaceutical companies, they must be fashionable and entertaining in their dissemination. Therefore, all marketing communication means of fashion FMCG products can be adopted. Pharmaceutical companies must not be constrained by traditional thinking.
In the year when the reusable eyes were affixed to the country, the company promoted the media of the terminal under the innovative marketing model of hybrid medicines, health products, and cosmetics. At the same time, it also teamed up with the China Top New Silk Road Model Contest, in-depth cooperation, full coverage, event marketing. + News marketing, resulting in a 1+1>2 effect, has had a profound impact on the marketing philosophy and techniques of the Japanese chemical industry.
The innovative communication of cosmeceuticals needs to learn from the international fashion industry and other industries across borders, such as studying celebrity endorsements and events in the luxury goods industry; learning new products and brand experiences in the fashion industry and automobile industry; learning the concept of manufacturing health care products and creating popularity. Learn the cultural marketing of Wanxi Pharmaceutical and Donga Ejiao; learn the internet marketing of the food and beverage industry...
Paying, not necessarily gaining, not paying, will certainly not succeed. In the cosmeceuticals market, local drug companies need collective strength to focus on "Chinese medicine," and take advantage of the rapid growth of the Chinese drug and cosmetics market, focusing on investment, forming a Chinese concept of cosmeceutical brand group army, breaking the chemical drugstore with authentic "Chinese medicine". Pattern, opening up a new future.
What kind of business opportunities are behind the drug-cosmetic fever? How can a pharmaceutical company get hold of it?
What kind of business opportunities are behind "Drug and Make-up"?
Obviously, the average annual growth rate of 20% in the Chinese cosmeceuticals market and the apparently higher profit margin than ordinary drugs are the “behind-the-scenes hand†of drugstores. Taking a look at the huge market of more than RMB140 billion in Chinese cosmetics, international brands accounted for 30% of the total sales volume, 60% sales volume, 90% sales, and local brands were in absolute inferiority. How to compete with foreign brands? Where is the breakthrough point of China's local cosmetics brand?
In the daily chemical and beverage industry, where local brands have lost ground, three brands have grown up in the cracks of foreign brands: Wang Laoji in the beverage industry, Herborist in the field of skin care, and Overlord in the industry. These three brands have made remarkable achievements in their respective fields: China's herbal tea Wanglaoji sold more than 10 billion yuan in 2008 to achieve the first national canned beverage; Herborist is listed on the French market, conquering the picky with the concept of “natural, balanced†herbal medicine. The Frenchman; while the Overlord was the first Chinese company to be listed in Hong Kong as a Chinese company.
These three brands are all located in the most fiercely competitive areas, but they are able to stand out, clamour for foreign giants, change the rules of the game and the market structure. One of their common points is to use traditional Chinese medicine as a product label to promote the Chinese medicine culture. Cosmeceuticals are not equal to "Chinese medicines and cosmetics", but Chinese medicines and cosmetics must use "Chinese medicine" as their connotation. Chinese medicines and cosmetics may be the last trump card that local companies can make in the cosmetics market! Is the strategic fulcrum and path of the real rise of Chinese cosmetics brands!
In the competition with foreign brands, local cosmetics are mainly lost in the brand and image, and the difference between cosmeceuticals and ordinary cosmetics is that "efficacy" has become an important factor in brand growth. This is the opportunity for Chinese pharmaceutical companies! Chinese pharmaceutical companies have natural credibility in the R&D and production of Chinese medicines and in consumer acceptance. Why do foreign brands do not want to sell traditional Chinese medicine concepts, but they know that Chinese consumers can hardly believe the traditional Chinese medicine that they sell, so they have to use the concept of “herbalâ€.
The Chinese economy has risen in the world. Under this background, the Chinese element is the world element and the Chinese market is the international market. It is entirely possible for Chinese drugstores to grow into world-class brands in China and even in the global cosmetics market. China's cosmetics market calls for Chinese drugstore “Wang Lao Jiâ€!
What are the essences of marketing medicines and cosmetics that do not relax? Do you add medicine to cosmetics or make medicine like cosmetics? Drug marketing? Is it still the way to apply cosmetics? How can you handle it?
1. Grasp the nature of the marketing nature of cosmeceuticals The nature of cosmeceutical marketing is determined by the special nature of the needs of cosmeceutical consumers. The needs of drugstore consumers are specific and their goals are clear. This is called heavy demand. Customers are more demanding in terms of improving their appearance, and are demanding. At the same time, they do not lose the sensibility of ordinary cosmetics.
Therefore, the essence of drug and cosmetic marketing is to grasp one's physiology and one's grasp of one's hand; to grasp one's own rationality and one's sensibility. With both hands, both hands must be hard to achieve a high degree of integration of brand functions and brand functions. Daily-use companies do drug makeup, to strengthen the "drug" taste, to sell functions; pharmaceutical companies, on the contrary, make products more like cosmetics, sell feelings, sell beautiful, sell fashion. The drug and makeup of daily chemical companies should highlight their functions and pursue professional credence. Drug companies' pharmaceuticals must demonstrate affinity and pursue happiness and fashion. In terms of product connotation, the taste of medicine must be sufficient. In terms of product image and dissemination, fashion must be sufficient.
Pharmacist pioneer Vichy, always working hard at the pharmacy, but the elegant product and product image as much as any of the high-end brands. China's drug brands, including Tong Ren Tang, do not do well in product content and image. They say that cosmeceuticals are not cosmeceuticals, and that ordinary cosmetics are not ordinary cosmetics. There is not much differentiation, and the sense of value is not enough. There is no beauty. "The question" consumers really need.
2. “Chinese Medicine†is the foundation for the establishment of Chinese medicines and make-up “Chinese medicine†is the foundation of Chinese medicine and makeup, and is a weapon to fight against “outside enemiesâ€. Local drug companies must use the concept of "herbal herbs" as a magic weapon against foreign brands. The Herborist Collection created by Shanghai Jahwa is China's first set of modern herbal high-end personal care products with complete meaning. She takes "beauty must be rooted from the root, and can only be beautifully completed" as the brand concept and practices the pursuit of "natural and balanced" beauty in Chinese culture, becoming one of the most successful brands of local drugstores. Born in 1999, "Suitable Materia Medica" adheres to the "Materia Medica Nourishing Skin" brand philosophy and believes that "Bencao's is safe, the nation's is reliable," and has achieved remarkable results.
However, many companies are skeptical and doubtful about the marketing power contained in the “herbal†and “herbal†and are very unconfident. On the contrary, foreign brands have always adhered to two “basic principles†after entering China: they persisted in spreading the “cosmetics†concept to consumers and insisted on taking the sales channels of pharmacy terminals. The achievements of local brands in the application of "Chinese medicine", foreign brands have studied earnestly and copied quickly. After the rise of Overlord shampoo, a variety of shampoo brands under Procter & Gamble and Unilever launched the Hanfang series specifically for local herbal shampoos. Unilever has opened an entire floor of the R&D center in Shanghai to conduct research on Chinese herbal medicine standardization.
Bigger: There is no casual, successful pharmaceutical company how to seize the drug business opportunities? To discover opportunities, we must also be good at grasping opportunities and positioning. We dare to insist that Chinese cosmeceutical brands have not yet achieved overall success and stand up. Strategically, they don’t concentrate and invest less to do it. Many local companies have entered the cosmeceutical market and appear to be bustling, more like speculation, lack of strategic planning and positioning, and lack of necessary strategic resource allocation and necessary insistence.
Take Tongrentang, a relatively well-established example, for example, whose cosmetic revenue accounted for too little of the group's share, which led the group company to disregard it and to invest insufficiently in the market to allow it to “freedom†its development. Even if the “Tong Ren Tang†brand shines brightly, it still has a limited amount of coverage. Tong Ren Tang has been testing cosmetics for 5 years, but the sales channel has gradually shifted from pharmacies to shopping malls and supermarkets. This is directly related to the lack of strategy of TRT and insufficient input.
To do it is necessary to invest, do it to do the best!
Markets in various fields today have not been successful at random. Professional focus is not necessarily a success. With two hearts and minds, hesitating is doomed to fail. Because you don’t focus, there’s always the opponent’s focus, and things are separated from the start. The biggest opponent of the Chinese drug and cosmetic brand is precisely a foreign-funded big brand who specializes in focusing on the drug and makeup market.
According to statistics, Weixin and other well-known foreign drug makeup brands in the pharmacy of a counter can be up to 300,000 yuan per month, while the local brand's data is only two or three thousand dollars. L'Oréal Group will also bring its other “cosmetic†brand “Lianfuquan†to the Chinese market with its counter located next to Vichy. The brothers will work side by side to expand the market advantage.
Similarly, Ya Fei from France also entered China in January 2003, taking almost the same track as Vichy and La Roche-Posay. It is no wonder that the development of local drugstore brands has encountered obstacles.
There is a need to establish a brand in the end to solve the problem? The Roche-Posay is more suitable for sensitive skin, and the FERZEA of Shiseido is aimed at the problem of dry skin. What did Pitt Tsai solve? We have seen that Fujian Pien Tze Huang has a series of products such as Whitening Moisturizer, Nourishing Water, Cleanser, Body Lotion, Children's Nutrient Cream, Shampoo, etc. Tongrentang's cosmeceutical products include whitening, hydrating, anti-wrinkle, acne and other series. The product line is not much different from other daily chemical companies. It is full of mediocrity across the board and eventually lost all.
Local drugstore brands do not pay attention to the focus and see the big brands today, thinking that this is what people do yesterday, what big brands do and what they do. As a result, resources are dispersed, consumers' attention is dispersed, and there is no representative brand. The concept of unique features and products into the hearts of consumers become a necessity for consumers.
There is no star product in the market to highlight the positioning, then this product and brand in the market is dispensable, it is impossible to establish a firm foothold in the market. The first step to success must be to solve the problems of products and brands. Industry specializing in surgery. Pharmaceutical companies involved in drugstore must choose a relatively narrow range of areas that best match existing resources. Yunnan Baiyao is a national secret formula. Its efficacy is most famous for its “bleeding and anti-inflammationâ€. Therefore, when Yunnan Baiyao develops into the field of toothpaste, it mainly plays the role of “bleedingâ€.
There are no specific standards for taking the initiative to make standard Chinese drug and makeup, and companies have no strength in marketing to make it appear. Now, local drugstores are born with ordinary cosmetic cosmetics batch numbers and cannot promote strong effects.
On the one hand, it is a genuine drug and makeup that has been rigorously certified by Europe and the United States, and on the other is an “illegal†local drug store that has no standard and is sealed. We do not establish standards. Do we have to wait until the European and American countries come up with "herbal" drug and drug standards, in turn restricting the use of traditional Chinese medicines?
Chinese drugstores need real market pioneers, who need to take on big jobs, do business, and become the boss's business.
Standards are the commanding heights of competition. Local drugstore companies, especially well-known pharmaceutical companies, must set an example on the market, formulate honesty, and promise to speak on the other hand. On the other hand, they should take the lead in the industry, actively lead the work of standardization and promotion, and work with industry executives. The department took the initiative to establish standards and end "illegal operations."
The market has always been the first product, followed by the standard. If a good company wants to enjoy it, I am afraid that the final result will only lose business opportunities.
Recently, the overlord shampoo was accused of containing dioxane, a carcinogenic ingredient. In fact, it is commonly found in many shampoos at home and abroad. However, there is no standard for content in the industry. Now, dioxane has become a nightmare for overlord. Therefore, leading companies in the industry and category must attach importance to standards and take the initiative as the ultimate leader.
Brand extension is not lazy In marketing activities, changing perceptions is the hardest. Pharmaceutical companies entering the drug and cosmetics market are entering a brand new market. They are not equal to pushing one new OTC product. Therefore, they must accurately grasp the DNA of the brand and appropriately extend the brand.
Brand DNA is the brand's intrinsic growth code, and it is the fundamental source of a brand's successful creation and continuous growth. At the same time, this gene must be the consensus of society, especially consumers, not counting itself.
"Tong Ren Tang" DNA is "real material, said to do", there are Tong Ren Tang's ancient training "is complicated, will not dare to save manpower; quality is expensive, will not dare to reduce material" as the evidence, the DNA depth of Tong Ren Tang Both breadth and breadth, with "Tong Ren Tang" derived drug makeup is harmonious.
The “best acne cream†is the DNA of the “Ma Ying Long†brand, but this company directly launched “Ma Ying Long Babao Eye Cream†with “Ma Ying Long†brand. Although the physical distance between the "two eyes" is still far, the association in the minds of consumers is really bad. This kind of practice is that companies ignore the laws of brand DNA and brand extension, and are serious “lazy†behaviors in corporate development strategy. The best result is that "Ma Ying Long Babao Eye Cream" is done, and "Ma Ying Long Hemorrhoid Cream" has died.
Innovation and dissemination of borderless drug makeup, in terms of consumers' sensibility, is a fashion FMCG. Therefore, whether cosmeceuticals are produced by daily chemical companies or produced by pharmaceutical companies, they must be fashionable and entertaining in their dissemination. Therefore, all marketing communication means of fashion FMCG products can be adopted. Pharmaceutical companies must not be constrained by traditional thinking.
In the year when the reusable eyes were affixed to the country, the company promoted the media of the terminal under the innovative marketing model of hybrid medicines, health products, and cosmetics. At the same time, it also teamed up with the China Top New Silk Road Model Contest, in-depth cooperation, full coverage, event marketing. + News marketing, resulting in a 1+1>2 effect, has had a profound impact on the marketing philosophy and techniques of the Japanese chemical industry.
The innovative communication of cosmeceuticals needs to learn from the international fashion industry and other industries across borders, such as studying celebrity endorsements and events in the luxury goods industry; learning new products and brand experiences in the fashion industry and automobile industry; learning the concept of manufacturing health care products and creating popularity. Learn the cultural marketing of Wanxi Pharmaceutical and Donga Ejiao; learn the internet marketing of the food and beverage industry...
Paying, not necessarily gaining, not paying, will certainly not succeed. In the cosmeceuticals market, local drug companies need collective strength to focus on "Chinese medicine," and take advantage of the rapid growth of the Chinese drug and cosmetics market, focusing on investment, forming a Chinese concept of cosmeceutical brand group army, breaking the chemical drugstore with authentic "Chinese medicine". Pattern, opening up a new future.
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