Qingdao Haier’s mid-term performance increased by 50%

Qingdao Haier (600690) reported that in the first half of the year, the company's operating income was 29.864 billion yuan, and the net profit attributable to shareholders of the parent company was 1.080 billion yuan, an increase of 39.48% and 51.83% year-on-year, respectively, and the basic earnings per share was 0.807 yuan.

During the reporting period, with the increase in prices of bulk raw materials, the company relied on the differentiated product strategy to continuously promote the single-win-win-win-in-one-in-one, self-operating mechanism, and inverted triangle organizational structure. The immediate-zero-inventory business model was maintained. The relatively stable gross profit margin has effectively consolidated the company's business advantages. According to statistics from China Yikang, in the first half of the year, the company's washing machines and non-fluorinated inverter air conditioners topped the market with market share of 28.48% and 29.1%, respectively.

During the reporting period, the company also completed the controlling integration of “Haier Electronics”, acquired 20% of the minority shareholders' equity of Hefei Haier Air-conditioner Co., Ltd., and further strengthened its main business and continuous profitability.

According to market participants, among the listed companies in the home appliance industry that have reported mid-term reports, Qingdao Haier’s performance is more eye-catching. It has exceeded the previous market expectations to a certain extent. From the perspective of the company’s current business model and product structure and channel advantages, its performance The promotion is still far from being fully realized, and future performance is worth looking forward to.