Why did Internet medical companies suddenly become enthusiastic about public welfare?

On May 24, 2016, Chen Qirui, the founder of the medical profession, announced in Shanghai that the “Doctors Station Care Doctors Assistance Fund” with a total amount of 10 million yuan was provided to provide doctors and their families who were injured or overworked in the case of medical injuries. Assistance and support. In the next 10 years, doctors who joined the aid program, if they were unfortunately killed in the course of their practice due to extreme medical injury, the doctor station will donate 100,000 yuan from the fund to the victim's family.

In recent years, with the increase in the demand for medical services for the people, the friction between doctors and patients has become more frequent, and the incident of violence by doctors has intensified. Only this month (May), Chen Zhongwei of the Guangdong Provincial People's Hospital was slashed more than 30 knives, and the female doctor of Nanjing Jiangning Hospital was beaten by his Taekwondo coach wife for the men's private office. Hunan Shaodong doctor Wang Jun was killed by the patient's family boxing. Ningde City Hospital emergency department nurses were beaten into concussions and many other violent injuries.

Why did Internet medical companies suddenly become enthusiastic about public welfare?

In May alone, violent wounding incidents emerged endlessly

According to the White Paper on the Practice of Chinese Physicians published in 2015, 59.79% of medical staff in 2014 suffered from language violence, 13.07% suffered physical injuries, and only 27.14% had not experienced violence. According to the survey of doctors' associations, the number of injuries suffered by physicians has increased year by year. Physicians generally feel that personal safety and personal dignity in their practice are not guaranteed.

In this social context, many Internet medical companies with doctors as their main target audience and customer groups have also begun to be keen on the public welfare plan for doctor assistance.

The early action in the industry is the clove garden. In 2012, Lilac Park launched the “Medical Help” program, which established an advisory committee composed of medical experts, professional lawyers, and media reporters, and recruited a certain number of volunteers. The advisory committee and volunteers will provide legal aid, financial assistance and media support for medical personnel involved in medical disputes. Clove Garden said it will provide RMB 2 million in start-up funds for the implementation of the plan. Lilac Garden said, "This money is not a small amount, but no amount of money can match the dignity and life of a doctor." Zhu Yufei, a female doctor at the Baotou Steel Hospital who was killed on January 19, 2013, and Dr. Liu Bin, who is suffering from acute lymphoblastic leukemia, was awarded a donation of 10,000 yuan.

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