Yesterday, Li Yanhong, a member of the National Committee of the Chinese People's Political Consultative Conference and Baidu CEO, announced his proposal - suggesting that the hospital's registration number be fully opened to allow patients to find the most suitable doctor. As a result of this statement, the Internet medical treatment in the dark layout was pulled under the spotlight and received more extensive attention.
Is the hospital's registered number source still not released now? At least in many large and medium-sized cities, some registered sources have been handed over to the “reservation registration unified platform†to operate. But what about the effect? It can't be said that there is no effect, but Li Yanhong's criticism of this is quite popular among the people - low social awareness, poor user experience, low proportion of registered sources, and restrictions on hospitals' personalized service enthusiasm and autonomy. Among them, the proportion of the registered number source is not high and the user experience is poor. The lack of a platform and the difficulty of making an appointment can be said to be an important reason why the people are difficult to recognize such platforms. These platforms are also very similar, that is, the official background or official authorization, one city, one resource, exclusive competition, lack of competition, and weak innovation.
Therefore, Li Yanhong’s proposal focuses on the word “comprehensiveâ€. Just like the train tickets of the iron boss, under the repeated wave of public opinion, through continuous reform, the company finally realized full opening--the 12306 website can sell train tickets, Taobao, WeChat, and Qunar.com can also sell train tickets. There has even been a historic change in the “off-season price reductionâ€. Li Yanhong’s suggestion is to promote the registration of resources belonging to various hospitals to the market, and to connect them with the people more directly and quickly through social resource allocation and information technology to achieve “letting patients find the most suitable doctorsâ€. "This goal.
According to a report released by the Economist Intelligence Unit, China has surpassed Japan in 2013 to become the world's second largest health market. By 2018, China's annual health care spending is likely to reach 900 billion US dollars. Such a huge market undoubtedly exudes a tempting commercial atmosphere, and Baidu is of course also "smelling the taste." But Internet giants such as Baidu are by no means "aggressors" for the medical industry , but rather "accelerators" and "Catalysts." Just like dripping a taxi into the taxi market, let the taxi driver make more money, drive less, the black car is impacted, and the city resources are more fully utilized. The hospital's source is released, and it seems that the “core resources†are absorbed by the market, but it is just to return it to the market and let more professional institutions operate. The hospital is able to unload the baggage, lightly loaded, and focus on medical care and services, which is actually the hospital's "core competitiveness." As the saying goes, "I can’t bear children without wolves." This is the truth.
In order to realize the reform of the medical system and solve the problem of "difficult to see a doctor and expensive to see a doctor" that has plagued Chinese people for more than a decade, it should be said that the information technology opportunities represented by "mobile internet", "artificial intelligence" and "big data" should not be missed. The next thing to look at is whether the competent departments and public hospitals can really come up with the power of "strong men and broken wrists" to meet the market, embrace technology, and complete the "self-revolution".
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