In the Internet medical industry , peace of mind (the original peace of mind doctor) can be said to be a star enterprise.
In the founder team, the company was founded by the former public commentary co-founder Li Wei, co-founded by Ge Xing, a former international pharmaceutical company executive, and Zhao Peng, former senior product director of Baidu/Ali. The core management team also includes Zhang Gang, former general manager of the public comment promotion division, and Xue Yong, a senior technical expert from Alibaba.
In terms of financing, the Bank completed both the B and B+ rounds, with a total amount of approximately RMB 200 million. The investment institutions include Jingwei China, IDG Capital, and Qiming Venture Capital;
In terms of doctor resources, it covers 32 core cities across the country, nearly 20,000 public hospital doctors, 80% from top three hospitals and women and children specialist hospitals, and accumulated services for more than 6 million patients;
In terms of business development, in 2017, it became the first company to obtain an Internet hospital qualification in Yinchuan;
As a result, peace of mind, regardless of team, business, financing, or doctor resources, can be said to be in the best of both worlds. Not long ago, its founder, Ge Xing, told the Arterial Network that over the years, they have not only adhered to the original women and children field, but also explored another development path - assisted reproduction.
In Ge Xing's view, with the full liberalization of the second-child policy, public medical institutions can only meet the needs of 20% of patients, which is a perfect opportunity for private medical institutions. And he hopes to make this bridge a better way to help more families who want to have a second child.
Why focus on the assisted reproductive market?
Anxin Health was established in 2015. It has grown into the largest mobile health medical platform for women and children in China in three years. In the course of development, it has always been considered that there is much to be done in the field of women and children. The APP doctor's version provides the functions of obstetrics and gynaecologists and pediatricians to manage patients after the diagnosis, including follow-up, consultation, appointments for offline clinics, etc.; patients connect with doctors after paying attention to doctors through WeChat.
At the same time, the patient's “safe and healthy†WeChat public account has China's largest library of women's and children's health knowledge, for the majority of patients to query and answer questions about women's and children's health at any time. These answers are from the top three cities in the first-tier cities such as Beishangguang. The quality doctor provides. Through years of accumulation, the platform has more than 6 million real post-diagnosis patients.
It is based on this, more communication with patients, Ge Xing found that they are very concerned about the content of assisted reproduction. So he decided to try the second development path – focusing on the assisted reproductive market.
Prior to this, he also did a detailed market research to prove whether this direction is correct. Subsequently, he came to two conclusions:
First, the reproductive support market is in short supply. According to statistics, at present, only 451 institutions in China have reproductive licenses, which are far from meeting people's needs. At present, there are as many as 40 million women who fail to reproduce at the childbearing age, and 20% of the nearly 20 million newborns each year are completed through assisted reproduction. Therefore, there is a large demand that is not met, which has greatly stimulated a large number of private reproductive medical institutions. Appeared, but these private reproductive medical institutions have difficulties in accessing traffic.
Second, the knowledge of doctors and patients in the assisted reproductive industry is seriously asymmetrical, leading to the failure of patients to find suitable institutions to address reproductive needs and problems. According to Ge Xing's analysis, the current situation in the field of assisted reproduction is very similar to that of the medical field in the past three years. Many patients/users with medical needs cannot find suitable solutions in public hospitals. Therefore, a large number of private medical institutions stand out.
However, these private medical institutions have limited traffic. Only by doing a lot of marketing and cooperating with big traffic platforms such as Baidu to ensure sufficient traffic, in response to this situation, the online traffic agencies in the vertical field of new oxygen and other medical fields have passed a large number of UGC content captures traffic, attracts organizations to the platform, and achieves the most direct, accurate, and relatively low-cost diversion. The basics of peace of mind are the same method, that is, to obtain patients through the rich content of “one answer†and various services of the Internet hospital, and to identify the users who have the needs of assisted reproduction and post-natal rehabilitation according to the behavior of the patients on the platform. The precision docking platform can provide private services to related services and complete the business closed loop.
After a detailed investigation, Ge Xing was confident and continued to explore the field of assisted reproduction while maintaining his original business.
Online and offline, make a bridge between doctors and patients
In Ge Xing's vision, he hopes that peace of mind is a bridge connecting doctors and patients; it is also a bridge connecting private institutions and patients, like a drip trip, or a platform like new oxygen.
Because the platform for peace of mind and health is nearly one million active patients per month, more than half of them come from obstetrics and assisted reproductive related departments, and the other half come from gynecology and pediatrics. This is the guarantee for flow assurance and quality medical resources for the assisted reproductive business, and it is also the weight to attract users.
At the same time, the company obtained the qualification of medical institutions in Internet hospitals last year, helping patients to obtain online consultations on the platform, online medical treatment, online drug-making and other Internet hospital services, as well as access to nearly 2 million women and children medical health related. "One answer" content (patient question, doctor answer). This is also greatly expanding the service radius of the platform, laying the foundation for the platform to access medical institutions across the country.
In short, Anxin Health continues to obtain accurate traffic through the Internet and is introduced into Internet hospitals. Internet hospitals provide quality medical services from obstetrics and gynaecology, pediatrics, and reproductive experts from the top three cities in the first- and second-tier cities. The platform provides a wealth of professional maternity products. / Reproductive content, gain the trust of patients; offline connected private medical institutions to help them solve the problem of getting customers.
"We currently cooperate with nearly 100 medical institutions, including maternity hospitals and other reproductive institutions, overseas maternity, genetic testing, postpartum medical beauty, Yuezi Center, etc." Ge Xing told reporters.
In the process of selecting cooperative institutions, he attaches great importance to these contents: First, the conditions for entry must be that enterprises provide formal medical services for women and children, in line with the conditions for the government to provide such services; secondly, the enterprises that are stationed are mainly assisted reproductive. (Infertility services such as IVF, overseas maternity, etc.), postpartum services (monthly center, postpartum yoga, postpartum medical care, etc.), maternity hospital.
These companies that join the peace of mind platform will also gain the benefits of increasing brand awareness and increasing traffic. For example, focusing on the test tube baby's martyrdom and peace of mind health platform cooperation, brand and passenger traffic has increased significantly, the customer cost is significantly reduced.
Future private assisted reproductive institutions ushered in the development of spring
In the future, "We hope to access more private medical institutions and focus on fertility, becoming the largest and most trusted medical health service platform in China's women and children." Ge Xing said.
The loosening of policies has brought the dawn of the reproductive industry. This revolutionary moment occurred in 2007, that is, the authority for approval of the approval of assisted reproductive technology was transferred to the provincial health and family planning committee. Therefore, while emphasizing quality standards and technical specifications, the provinces have ushered in the peak of the release of assisted reproductive technology centers. The proportion of assisted reproductive centers approved by the provincial health and family planning committee is close to 70%.
With the continuous expansion of the demand group, the approval authority for assisted reproductive institutions is delegated to the provincial health and family planning committee, and the provinces can rationally set development plans according to actual conditions. In the next five years, assisted reproductive institutions ushered in explosive growth, from 95 in 2007 to 356 in late 2012.
On January 5, 2016, the State Council officially promulgated the "Decision of the Central Committee of the Communist Party of China and the State Council on Implementing the Reform of the Comprehensive Two-Child Policy and Improving the Management of Family Planning Services," marking China's "full liberalization of the second child."
After that, the number of people with fertility needs over the age of 35 increased significantly. People over the age of 35 have to rely on medical means to round the "second-child dream" because of the decline in female ovarian function and the decline in male sperm quality.
However, existing assisted reproductive technology institutions are far from meeting the market. In combination with the provincial and municipal assisted reproductive technology planning and the National Health and Family Planning Commission, the standard for the establishment of one institution per 3 million people, the future limit of the auxiliary reproductive center license is not less than 550, at least about 100 spaces.
The birth of each auxiliary reproductive license carries the hope of more families to have a second child. At the same time, this is also an opportunity similar to the platform of peace of mind and health. I hope that when the 100 companies come, it has already ran its own characteristics.
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